Over the years, Google has helped the news industry to address key challenges. They worked with the industry to launch the open-source Accelerated Mobile Pages Project to improve the mobile web, YouTube Player for Publishers to simplify video distribution and reduce costs, Flexible Sampling to help with discovery of news content on Google, Google News Lab to provide newsrooms with trainings and editorial partnerships, and the Digital News Initiative to drive innovation in the European news industry.
All of this might not be enough because it is becoming increasingly difficult to distinguish what’s true (and not true) online. Business models for journalism continue to change drastically. The rapid evolution of technology is challenging all institutions, including the news industry—to keep pace.
With all these problems in mind, Google launching the Google News Initiative (GNI), with effort to help journalism thrive in the digital age. The GNI signifies a major milestone in Google’s 15-year commitment to the news industry, and will bring together everything we do in collaboration with the industry—across products, partnerships, and programs—to help build a stronger future for news.
The GNI will build on these efforts and deepen our commitment to a news industry facing dramatic shifts in how journalism is created, consumed, and paid for. It’s focused on three objectives:
- Elevate and strengthen quality journalism
- Evolve business models to drive sustainable growth
- Empower news organizations through technological innovation
Over the next three years, Google is committing $300 million toward meeting these goals. They’re also deepening their commitment to building products that address the news industry’s most urgent needs.
The commitments they’re making through the Google News Initiative demonstrate that news and quality journalism is a top priority for them.
We know that success can only be achieved by working together, and we look forward to collaborating with the news industry to build a stronger future for journalism.
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