Google is planning to roll out a new system in which it helps news publishers zero in on potential subscribers in exchange for a revenue split.
The search giant’s head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage of its new subscription tools. Similar to its ad system, it would use its machine learning know-how and vast collection of user data to find potential new and renewing subscribers, and take a cut from sales when people take action. Unlike ads, though, Google wouldn’t take up to 30 percent of the money, the terms will be “significantly more generous,” Gingras said.
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